Richard Mauricio is known as a talented leader with an emotional startup journey. Thanks to his decisiveness in strategy, ability to seize opportunities, and sustainable development orientation, he has helped turn JLJL33 into a leading playground in the Philippines.

Who is Richard Mauricio?

Richard Mauricio currently holds the overall directing role at the platform. Under his leadership, the brand has increasingly made many impressions in the hearts of players.

Mauricio was born in 1997 in Manila, Philippines, into a family with a long-standing business tradition. He graduated with honors in Business Administration from the University of the Philippines. To further cultivate his knowledge, he continued to study for a Master’s degree and successfully obtained a Technology Engineering degree at the prestigious Stanford University in the USA.

During his studies, Mauricio also participated in working at leading technology corporations such as Huawei and Samsung to accumulate more experience for himself. By 2025, he officially took over the senior executive position of the platform.

Richard Mauricio and Platform Development Strategy

Richard Mauricio has been with JLJL33 since the early days of its establishment. With his long-term vision and deep understanding, he has set forth the direction and development strategy for the platform.

Brand Building

One of the important development strategies that Richard Mauricio proposed is to build trust and credibility in this fastidious market by:

• Pushing brand promotion strategy: He not only focuses on traditional advertising but also maximizes social media channels to promote the brand. Selecting brand ambassadors suitable for the culture and tastes of the people has helped the platform get closer to players.

• Focusing on core values: He also prioritizes values such as player information security, professional customer service, and a diverse product system. Besides, ensuring publicity and transparency in every transaction is also the key for us to build trust with customers.

• Implementing differentiation strategy: In the context of the increasingly strong development of the betting market, Mauricio has focused on a number of specific betting products. Along with that is providing a series of unique services, helping the platform stand out from the crowd.

Diversifying Player Experience

To meet the diverse needs of players, Richard Mauricio has focused heavily on developing and diversifying products.

• Expanding betting product system: The platform provides a full range of betting types from Sports (football, volleyball, tennis,…) to Live (Baccarat, Blackjack, Sicbo,…), Sabong, Slots,….

• Optimizing player experience: The platform’s website and mobile application are both designed to be friendly, easy to use, and have fast page loading speeds. Therefore, players can experience anytime, anywhere.

• Updating new technology: CEO Mauricio focuses on applying new technology (Artificial Intelligence) to data analysis and personalizing player experience.

Risk Management

Online betting activities always carry many potential risks that you cannot foresee. Therefore, Richard Mauricio has built a strict risk management system:

• Legal compliance: JLJL33 always strictly complies with Philippine laws regarding online betting. This not only helps ensure sustainable business operations but also contributes to building trust with players.

• Financial risk management: To create a healthy entertainment environment, he has established strict financial risk control processes, including capital management and fraud prevention.

• Player information security: The JLJL33 platform has invested a significant amount to use modern 128-bit SSL encryption technology. The purpose of this is to protect your data from cybersecurity threats.

Human Resource Development

Richard Mauricio is clearly aware of the importance of human resources in the development of the platform. So he decided to strictly recruit a team of consultants and train them methodically so that they have enough professional capacity as well as skills.

Achievements of JLJL33 Under the Leadership of Richard Mauricio

Under the leadership of Richard Mauricio, the platform has achieved many significant achievements such as:

• Becoming a partner of many reputable game publishing units such as Sexy, JILI, Evolution,…

• Expanding the market to many countries, not just the Philippines.

• Reaching over 1 million registered users after only a short time.

• Expanding the game library with diverse genres such as Slots, Live, Sabong, Sports,…

Conclusion

Above is all the information about Richard Mauricio, the talented CEO of the platform. With a methodical development strategy and long-term vision, he has succeeded in affirming the JLJL33 brand in the betting market. With unceasing efforts, surely in the future, we will achieve even more success.